Our Concept


Born from a vision of boasting the worlds best boutique products under one umbrella, Eyeconik has an energetic, fashion-forward culture which challenges the convention of traditional eyewear retail. We showcase the broadest collections of the worlds most premium, boutique luxury eyewear brands, allowing us to offer our customers a truly unique, international flagship experience at our concept store located in Melrose Arch, Johannesburg, South Africa.

With an almost obsessive focus on individuality, our Eyewear Stylists keep our customers needs at the forefront when giving product, style and trend advice, thus ensuring after purchasing a pair of glasses from us, you will leave our store feeling like a rockstar in your own right ! 

At Eyeconik, our mission is to raise the bar in luxury boutique eyewear and to become the premier shopping and inspiration destination for the top brands, latest trends and exclusive styles of the worlds finest boutique, luxury eyewear products.


"Big SUNGLASSES hide all sins" - Steven Tyler